So if you want to be in control, it’s time to be proactive and take advantage of the Instagram Alt Text feature yourself. This feature uses object recognition technology to generate a description of photos for screen readers so you can hear a list of items that photos may contain as you browse the app. We’re introducing automatic alternative text so you can hear descriptions of photos through your screen reader when you use Feed, Explore and Profile. In fact, the platform now uses object recognition technology to generate a description of photos for screen readers, so even when you don’t use Alt Text for your images, Instagram will generate some for you: You might not see it yourself, but it’s there. This way, if the Internet is slow or the user simply can’t see the image, nobody will miss out on the content you’re posting.Īlt text is everywhere on the Internet. That’s why the aim of the alt text is to describe, with the utmost accuracy, what the image is all about. MozBraille) or a special screen reader that literally tells you what is on the image.

When you use a browser for the visually impaired (e.g.

There are a couple of situations when the alt text is shown instead of a picture: Therefore, “Alt text” stands for (you guessed it!) “alternative text” which is displayed instead of an image when that image can’t be read. In Internet lingo, “Alt” stands for “alternative”. If you’re familiar with SEO, you surely must have heard about “Alt text” before. Let’s get down to the first burning question: What is Instagram Alt Text all about? This definitive guide is here to answer these (and more) questions! Read on: Released in November 2018, it hasn’t yet made the ‘splash’ it deserves.Īnd yet, this feature is one of the most seriously powerful ones launched in a while!īut what is Instagram alt text? How to write alt text for Instagram? And why should you care?

Instagram Alt Text is one of Instagram’s most useful, but perhaps most overlooked features.

How to add text to photos for instagram